As reported earlier, BMO Capital analyst Daniel Salmon upgraded Omnicom to Outperform from Market Perform and raised his price target to $90 from $80. The analyst says the 7% pullback in the stock price after a "chunky" Q4 earnings that had soft project spending is prompting his rating change given the company's strong balance sheet, leaner portfolio, and positioning ahead of media reviews. Salmon also notes "new account wins" possibility as one of the potential catalysts for Omnicom.

Argus analyst Kristina Ruggeri raised the firm's price target on Omnicom to $103 from $97 and keeps a Buy rating on the shares. The company's recent acquisition of Flywheel Digital will provide a competitive advantage for the company and near real-time performance measurement of campaigns for its clients, the analyst tells investors in a research note. Omnicom is also positioning itself as a leader in AI tools, which will enable its agency teams to do their jobs more efficiently and focus on high-impact work for clients, while is distribution yield of about 3% is "attractive", the firm added.