BMO Capital analyst Daniel Salmon raised his price target on Omnicom to $88 and kept his Outperform rating after its management signaled that 2019 margins would improve by 20-30 bps over 2018, which followed the 60bps expansion in Q1. The analyst contends that the company had likely taken an "overly conservative initial view", noting that the margin change likely reflects an "elongated year-end process" thanks to "divestitures, management changes, and new account wins late in 2018."

Argus analyst Kristina Ruggeri raised the firm's price target on Omnicom to $103 from $97 and keeps a Buy rating on the shares. The company's recent acquisition of Flywheel Digital will provide a competitive advantage for the company and near real-time performance measurement of campaigns for its clients, the analyst tells investors in a research note. Omnicom is also positioning itself as a leader in AI tools, which will enable its agency teams to do their jobs more efficiently and focus on high-impact work for clients, while is distribution yield of about 3% is "attractive", the firm added.