As previously reported, Oppenheimer analyst Ian Zaffino initiated Outfront Media with an Outperform rating and a price target of $30. The analyst cites the company's position as a "unique investment opportunity" in the "secularly growing out-of-home advertising industry". Zaffino also points to Outfront Media having "recently restored growth" and "successfully renewed its contract with the MTA". Furthermore, the analyst contends that the company "could be a consolidation target" after its fifth anniversary of REIT conversion in July as it "becomes significantly more tax-friendly."