Stifel analyst Brad Reback downgraded shares of Paycom (PAYC) to Hold from Buy, telling investors in a research note that he does not expect shares to outperform over the next twelve months, despite viewing Paycom as a leading mid-market human capital management, or HCM, provider and believes shares "deserve" to trade at some premium to Ultimate Software (ULTI) and Paylocity (PCTY) given modestly-higher growth and significantly-higher operating margin. Overall, Reback believes Paycom has "limited" penetration of a large market opportunity that, coupled with other drivers like further penetrating existing territories, new sales offices and improving sales productivity, should enable healthy double-digit top- line growth and strong profitability in coming years. Reback raised his price target to $100 from $90.