UBS analyst Stephen Powers upgraded Procter & Gamble to Buy saying the risk/reward is positive given the company's changes over the past six months. P&G has signaled a willingness to reinvest and acknowledged a "need to improve agility while establishing an accountability culture," Powers tells investors in a research note. The company remains under-owned by active managers, has persistently lagged key benchmarks and trades at an attractive discount to peers, the analyst contends. He raised his price target for P&G shares to $96 from $85. The owner of Bounty paper towel and Charmin toilet paper brands closed yesterday up 14c to $85.89.