SunTrust analyst Terry Tillman initiated Anaplan with a Buy rating and a price target of $28, saying the company represents a "disruptive force in the large, well-established business intelligence and analytics market". The analyst is positive on the company's planning cloud platform that allows enterprises to make more "agile and sophisticated" decisions, adding that an increased investment in sales could also yield a 30% or more multi-year subscription growth. Tillman further contends that Anaplan's "early SaaS premium' and billings strength make him bullish on its "additional upside potential".