DA Davidson analyst John Morris kept his Buy rating and $135 price target on Children's Place, saying his discussions with its CFO Mike Scarpa as part of the 2-day road show has given him a better understanding of the company's 2019 back half opportunity and business ramp going into the fall and holiday seasons. The analyst is positive on the management's efforts to transform its business with continued IT infrastructure investments and new product launches, adding that the promotional activity at Children's Place stores suggests that the company is "prudently prepared" for the higher spending period. Morris adds that his proprietary Davidson Datamining Dashboard highlights firmer pricing and potential merchandise improvement at Children's Place.