Keefe Bruyette analyst Ryan Krueger downgraded Primerica to Market Perform citing valuation with the shares up 23% year-to-date. The analyst raised his price target for the stock to $60 from $58.

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Primerica issued a statement in response to a blogger who "published a misleading opinion about Primerica with the intent to drive down its stock price." The company stated: "Their assertions and conclusions about Primerica are false. They do not accurately portray what Primerica's licensed sales force does every day to assist middle-income families. Accordingly, we believe the blog is a self-interested attempt to profit at the expense of Primerica's stockholders. For over 47 years, we have provided financial products and services to households in the United States and Canada. We protect over 5.7 million lives with life insurance and paid over $1.8 billion in claims to the families of our clients last year. We also have 2.9 million clients who trust us with almost $100 billion of investments. Primerica's unwavering commitment to our clients is reflected in our high satisfaction and loyalty ratings. We operate with discipline and integrity, in accordance with the high standards and applicable laws and regulations of the financial services industry. We are confident that we have the right business model, products and solutions to create value for our clients and our stockholders."

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