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Fly News Breaks for August 12, 2015
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Aug 12, 2015 | 07:12 EDT
After Pandora said that it would launch its Sponsored Listening ad unit in Q3, SunTrust estimates that the initiative could boost the company's revenue by $250M annually. Under the initiative, listeners will get an hour of ad-free music if they interact with one ad. The firm says that mobile display programmatic and the company's sales force expansion should also boost its monetization going forward. SunTrust keeps a Buy rating on the shares.
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