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Fly News Breaks for August 27, 2018
P
Aug 27, 2018 | 08:50 EDT
BMO Capital analyst Daniel Salmon kept his Outperform rating and $13 price target on Pandora after his recent investor meeting with the company CFO and investor relations team. The analyst notes that he now has a "more robust" view of Pandora's vision of digital audio advertising platform, adding that the company's "next legs" of growth will come from a "self- serve platform" offering access to both Pandora and third party inventory. Salmon further cites the company's "new approach to podcast advertising that leverages data-driven targeting" and moves away from "host-read promotions".
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