After Google (GOOGL) announced yesterday that its plan to remove support for third party cookies from Chrome within the next two years, Morgan Stanley analyst Stan Zlotsky said he views the announcement as "a broader message to the advertising industry for further collaboration in creating a more privacy-centric web." Within that context, he views the announcement as at least a net neutral,and potentially a positive, for LiveRamp (RAMP) as the news puts a potential timeline on a resolution and a move to decreased reliance on third party cookies has long been priced into the shares. Also, an end to third party cookies would likely serve as a tailwind to LiveRamp's Authenticated Traffic Solution, said Zlotsky, who keeps an Overweight rating on the stock with a $64 price target.

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Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here

Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here