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Fly News Breaks for February 7, 2017
RATE
Feb 7, 2017 | 16:22 EDT
Oppenheimer analyst Jed Kelly initiated Bankrate with an Outperform and a a $14 price target. The analyst said Bankrate represents favorable risk/reward based on the market's discounting limited advertising efficacy from new initiatives, despite recent results suggesting that the company is rebounding from early 2016 Google changes, and now driving more inmarket consumers to its websites, resulting in sustainable gross profit growth and improving earnings visibility.
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