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Fly News Breaks for December 10, 2019
REAL
Dec 10, 2019 | 17:20 EDT
DA Davidson analyst John Morris initiated coverage of RealReal with a Buy rating and $22 price target. The analyst is positive on the company's leading position in "creating a new online marketplace in luxury resale" with an attractive business model that helps "unlock coveted merchandise" and entice buyers through a "trusted, curated assortment." Morris adds that RealReal stock offers an attractive valuation as it deserves a 10% premium to its peer group on enterprise value to expected sales basis.
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