DA Davidson analyst Tom Forte raised his price target on Roku to $60 and kept his Buy rating after its "strong" Q4 results, saying customers have continued to cut the cable cord and "plug into Roku" amid a "secular shift towards over-the-top video consumption". The analyst also cites Roku's "solid" metrics, with a 40.4% increase in active accounts, 70% increase in streaming hours, and a 30% rise in average revenue per user. Forte is also positive on Roku's 2019 plans to exploit the ad integration market,expand content with new partnerships, and grow its business internationally.

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Pre-earnings options volume in Roku is 1.7x normal with calls leading puts 3:2. Implied volatility suggests the market is anticipating a move near 12.6%, or $7.87, after results are released. Median move over the past eight quarters is 17.1%.