Oppenheimer analyst Jason Helfstein raised his price target for Roku to $155 from $120 and maintained an Outperform rating after evaluating the impact of Roku's international expansion plans and the slew of new OTT streaming services coming to market in the fourth quarter and in 2020. Helfstein tells investors in a research note that he feels Roku's U.S. strategy play-book should allow fast international market share, which generates value of $10/share from the U.K. and $4/share for Brazil. The analyst says that while shares remain expensive, he sees the stock moving higher from current levels given the current growth and bullish secular outlook.

Advertising Analysts, along with experts from VaynerMedia, discuss 1Q ad spending trends across key platforms including Search (GOOG), Social (META PINS SNAP RDDT), CTV/Video (ROKU NFIX), Retail Media (AMZN) on an Analyst/Industry conference call to be held on April 17 at 2 pm.