Needham analyst Laura Martin commented on the recent weakness in Roku stock, telling investors in a research note that even if Roku's hardware sales "went to zero tomorrow," hardware sales represented a total of 5% of Roku's profit contribution and that the financial downside would be "minimal." Martin also argues that Roku's economic momentum is primarily driven by revenue share upside Roku will get from new SVOD services like Apple+ and Disney+ that must pay Roku to access their 30M OTT customers, and that Roku is a stronger competitor with more financial momentum and deeper moats, plus a well-established track record of competing successfully against media giants. She maintains a Buy rating and $150 price target on the stock.