RBC Capital analyst Seth Weber initiated Rollins (ROL) with a Sector Perform rating and a price target of $34. The analyst is positive on the company's position in the "attractive" U.S. pest control market along with its "impressive" growth track record and outperformance relative to the S&P over the long and the short term. Despite the company's healthy balance sheet and growing cash flows however, Weber notes that the valuation on the stock "does not leave much wiggle room" as it currently trades at an 8-turn premium on enterprise value to EBITDA multiple basis relative to its pest peer ServiceMaster (SERV).