Stephens analyst Kyle Evans said he viewed Google's (GOOGL) announcement yesterday about plans to phase out browser cookies by 2022 as widely anticipated. Although this news may be a slight negative for Rubicon (RUBI) and Telaria (TLRA), as it could shift some targeting premiums on certain inventory away from sell-side of the ad ecosystem, he believes the concerns are overblown and sees both being in an excellent position to benefit longer term from supply chain optimization, the connected TV tailwind and their pending merger. Evans, who keeps his Overweight ratings on both Rubicon and Telaria but put his price targets on their shares under review, sees limited impact to the ad tech group as a whole from the Google announcement. Other advertising technology companies he covers include LiveRamp (RAMP) and Trade Desk (TTD).

Alphabet (GOOGL), the parent company of Google, is scheduled to report first quarter 2024 results after the market close on Thursday, April 25, with a conference call scheduled for 4:30 pm Eastern Time. What to watch... To see the rest of the story go to thefly.com. See Story Here

Pre-earnings options volume in Alphabet Class A is 1.4x normal with calls leading puts 7:6. Implied volatility suggests the market is anticipating a move near 4.9%, or $7.65, after results are released. Median move over the past eight quarters is 6.6%.

Meta (META), Google (GOOGL), Snap (SNAP), and Amazon (AMZN) all benefit from the U.S.' ban of TikTok, The Washington Post's Will Oremus reports. Meta CEO Mark Zuckerberg criticized TikTok's Chinese roots in 2019, part of Meta's broader campaign, Oremus writes. Reference Link

Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here

Welcome to "#SocialStocks," The Fly's weekly recap of Wall Street's reactions to social media stock news.  TIK TOK BAN... To see the rest of the story go to thefly.com. See Story Here

Microsoft (MSFT) is scheduled to report results of the third quarter of its fiscal year 2024 after the market close on Thursday, April 25, with a conference call scheduled for 5:30 pm ET. What to watch... To see the rest of the story go to thefly.com. See Story Here

TikTok Policy issued the following statement on the enactment of "the TikTok Ban": "This unconstitutional law is a TikTok ban, and we will challenge it in court. We believe the facts and the law are clearly on our side, and we will ultimately prevail. The fact is, we have invested billions of dollars to keep U.S. data safe and our platform free from outside influence and manipulation. This ban would devastate seven million businesses and silence 170 million Americans. As we continue to challenge this unconstitutional ban, we will continue investing and innovating to ensure TikTok remains a space where Americans of all walks of life can safely come to share their experiences, find joy, and be inspired." Publicly traded companies in the social media space that compete with TikTok include Meta Platforms (META), Alphabet (GOOGL), Pinterest (PINS) and Snap (SNAP). Reference Link

Meta Platforms (META), the parent company of Facebook, Instagram, WhatsApp, Oculus, Threads and other brands, is scheduled to report first quarter 2024 results after market close on Wednesday, April 24 with a conference call scheduled for 5 pm ET. Here's what to... To see the rest of the story go to thefly.com. See Story Here