Oppenheimer analyst Rupesh Parikh notes that Amazon (AMZN) Business announced the launch of the Amazon Professional Beauty store and that he spoke with Sally Beauty (SBH) management. Given the exclusivity the BSG side of the business has with key brands, the analyst think announcement would have a minimal nearer-term impact on Sally's business. Nonetheless, Parikh believes Amazon's entrance and interest in the category will likely continue to depress Sally Beauty's multiple to even lower levels until the company can demonstrate the ability to return to positive comp growth on a sustainable base. For now, Ulta Beauty (ULTA) and Estee Lauder (EL) remain his top beauty picks. The analyst has a Perform rating on Sally Beauty's shares.

In a post to its website, Amazon staff said, "Later this year, Amazon customers in the West Valley Phoenix Metro Area can receive Prime Air drone deliveries from our Tolleson, AZ Same-Day Delivery site. Since starting drone delivery in College Station, Texas and Lockeford, California in 2022, we've delivered thousands of items to customers in less than an hour. Last year we also began delivering prescription medications in partnership with Amazon Pharmacy to customers in College Station. We've received great feedback from customers and communities as we've rolled out the service. We're now adding a new location and entering into the next stage of the program's evolution. Later this year, drone deliveries are coming to the West Valley of the Phoenix Metro Area in Arizona...As we look to the future and prioritize our resources to continue growing the program, we've also made the decision to close our delivery site in Lockeford. We'll offer all current employees opportunities at other sites, and will continue to serve customers in Lockeford with other delivery methods. We want to thank the community for all their support and feedback over the past few years. We'll continue delivering in College Station, Texas and will open further U.S. locations in 2025." Reference Link

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