Susquehanna recommends investors buy the dip in comScore (SCOR) shares, which the firm attributes to a report that Comcast (CMCSA) is currently formulating its STB data licensing strategy. The data is becoming important as companies pursue the cross-media measurement opportunity and Comcast is one of the largest providers. Susquehanna feels the concerns are overblown, as Comcast has stated publicly that their data will not be exclusive. Susquehanna reiterated its Positive rating and $70 price target on comScore shares.
Comcast (CMCSA) is scheduled to announce quarterly results on April 25, while Paramount (PARA) and Warner Bros. Discovery (WBD) are... To see the rest of the story go to thefly.com. See Story Here