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Fly News Breaks for September 30, 2015
NLSN, RENT, SCOR
Sep 30, 2015 | 07:14 EDT
William Blair analyst Timothy McHugh says that while it carries some risk, the merger between comScore (SCOR) and Rentrak (RENT) makes a lot of strategic sense. The product sets from the two companies are "nice complements" to each other, McHugh tells investors in a research note. The combined company still cannot directly replicate the panel data that drives Nielsen's (NLSN) TV measurement solutions, however, the analyst contends. He keeps an Outperform rating on comScore.
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