After tech blog Digital Trends said that the next update of Google's (GOOG) Photos service could include a photobook creation feature, Baird analyst Colin Sebastian noted this could "dredge up old concerns around competitive pressure" on Shutterfly (SFLY). Sebastian thinks this is mostly headline risk to Shutterfly, given the strong brand loyalty it has, but acknowledges that Google's machine learning capabilities are "best-in-class" and that the company could create a compelling consumer offering if they desired. The firm has an Outperform rating and $59 price target on Shutterfly shares.