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Fly News Breaks for September 23, 2016
SFLY
Sep 23, 2016 | 08:19 EDT
After Amazon's (AMZN) Amazon Prints photo printing service went live, RBC Capital analyst Andrew Bruckner says he does not think that Amazon's service is "a long-term competitive threat" to Shutterfly. He says that Shutterfly offers many more sizes than Amazon, while Shutterfly's mobile app gives it "a significant advantage" versus Amazon. Bruckner says that the short-term impact of Amazon's move on Shutterfly will probably be "minimal." He reiterates a $57 price target and Outperform rating on Shutterfly.
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