BTIG analyst Richard Greenfield upgraded Snap to Buy with a price target of $15, citing the "surge in spending in North America on Snapchat from advertisers", who are increasingly focused on its "compelling" return on investment. The analyst states that the low relative bid prices on advertising inventory for Snap started in Q3 and "really picked up" in Q4, anticipating direct impact on the company's revenue in 2019. Greenfield also cites the "meaningful reduction in clickbait/seedy influencer content" in Snap's Discover section and an increase in the "premium/publisher content - illustrating a change in the underlying algorithm, along with improved morale relative to "all-time lows" in 2018 after hiring of a number of new senior executives.

Meta Platforms (META), the parent company of Facebook, Instagram, WhatsApp, Oculus, Threads and other brands, is scheduled to report first quarter 2024 results after market close on Wednesday, April 24 with a conference call scheduled for 5 pm ET. Here's what to... To see the rest of the story go to thefly.com. See Story Here

Check out this morning's top movers from around Wall Street, compiled by The Fly.  HIGHER - Vista... To see the rest of the story go to thefly.com. See Story Here