Evercore ISI analyst Rayna Kumar raised her price target on Square to $101 and kept her Outperform rating citing the findings of her analysis of Square Cash App monetization. The analyst notes that the last two years saw the company launch new product features for the app including "Instant Deposit, the Square Cash Card, Bitcoin trading, and its reward program Boost", becoming a likely "material driver to both revenue and earnings over time". Kumar expects the app to contribute up to 16c to Square's FY20 EPS, 30c to FY21 EPS, and 40c in FY22 EPS, stating that the company's monetization strategy is in the "early innings".