CL King analyst George Godfrey called Taser's plan to provide a body camera for every police officer a "bold and potentially very lucrative move by the company," but also cautioned that its impact to operating income could be significant. Ten thousand officers would represent a $12M per year cost, assuming a body camera is $100 per month, per officer, though he ultimately believes the cost on a per-officer basis will be lower. The strategy may push fence-sitters into the market and "fertilizes the field" for Record Management Systems, which are the newly-renamed company's next big product and have the potential to be a "game-changer," Godfrey tells investors. He keeps a Buy rating and $32 price target on Taser shares, which will begin trading tomorrow under the company's new symbol of AAXN.