Needham analyst Mayank Tandon initiated LendingTree with a Buy rating and a price target of $300, saying the company is "well-positioned to generate strong revenue growth given the continued push to digital channels for loan products." The analyst also cites the company's variable marketing margin, or VMM, growth potential as marketing efficiency rises and LendingTree offerings grow. Tandon further states that the valuation on the stock is attractive at 15-times enterprise value to expected FY19 EBITDA multiple, which is a discount to its peers in the marketplace and financial technology sector.