DA Davidson analyst Tom White kept his Neutral rating and $62 price target on TripAdvisor, saying he has been tracking the advertiser adoption of its new products - "Sponsored Placements" for hotels and "TripAdvisor Ads" for restaurants. The analyst believes that these products may help the company reduce its reliance on meta-search ad product where it has limited control of pricing while creating ways for it to monetize its global audience of 455M monthly unique users. Given that the business is still "relatively small" however, White prefers a neutral stance based on the TripAdvisor stock valuation.