As reported earlier, Wedbush analyst James Hardiman initiated Trivago with a Neutral rating and a price target of $7.50. Hardiman says that the headwinds faced by the company suggest that the path to profitability is challenging. The analyst notes that Trivago could reduce advertising expense, but that may result in declining qualified referrals. Hardiman adds that despite the valuation on Trivago being reduced to the low point of historical ranges, he prefers more clarity on the company's longer term outlook before considering a more constructive outlook.