As previously reported, Susquehanna analyst Sam Poser downgraded Under Armour to Negative from Neutral and lowered his price target to $14 from $24, arguing that 20% annual revenue growth is "a thing of the past for the foreseeable future." Poser tells investors that commentary by CEO Kevin Plank in the current "polarized political climate" make it "nearly impossible" to effectively build a cool urban lifestyle brand, noting that several stars reacted unfavorably to his comments. Additionally, checks indicate that Under Armour will lose apparel share in 2017 and Poser is concerned that management remains too focused on performance over building a lifestyle brand, he tells investors.