Jefferies analyst Randal Konik points out that Kohl's (KSS) on today's Q1 earnings call noted that the Under Amour (UAA) launch is exceeding its "aggressive" expectations across every category. "This shows the bears are misplaced, period," Konik tells investors in a research note titled "Kohl's Shows Just How Wanted the UA Brand Is." The analyst reiterates his call to buy Under Armour shares "now." He believes Kohl's conference call today shows the "robust" demand for the Under Armour brand. Konik has a Buy rating on the shares with a $28 price target. The stock in morning trading is down 3% to $20.50.