Information Provided By:
Fly News Breaks for April 11, 2017
UA, UAA
Apr 11, 2017 | 09:02 EDT
After looking at Google search traffic trends for Under Armour (UAA), FBR Capital analyst Susan Anderson reiterates an Underperform rating on the shares with a $14 price target. Search trends for the brand have been relatively flat for Q1, Anderson tells investors in a research note. Further, when looking over the past two years, Under Armour's "significant" search traffic growth, primarily from Stephen Curry, has now been flat since the first half of 2016, the analyst adds. She believes this shows a continued decline in brand resonance with consumers that could pressure the company "at least near term."