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Fly News Breaks for February 7, 2019
UA, UAA
Feb 7, 2019 | 06:10 EDT
Piper Jaffray analyst Erinn Murphy is positive on Under Armour (UAA) into 2019 and views the story as an "underappreciated turnaround." The analyst believes the upcoming Q4 results gives Under Armour the opportunity to revisit key themes from its investor day: improving gross margin dynamics, better segmentation, return to growth in North America and innovation. She points out that short interest in the shares remains high at around 20%. Murphy keeps an Overweight rating on Under Armour with a $30 price target.