Piper Jaffray analyst Erinn Murphy says her channel checks quarter-to-date suggest promotional activity for Under Armour (UAA) continues to track slightly below last year's levels and that new product is resonating well. With her price target of $30 offering 40% upside from current levels, the analyst is revisiting the shares as a "favorite name" into Q4. Under Armour is more focused against a "cleaner" athletic backdrop and incremental innovation in apparel and footwear should accelerate in 2020, Murphy tells investors in a research note. She keeps an Overweight rating on the name.