DA Davidson analyst John Morris upgraded Urban Outfitters to Buy and raised his price target to $36 from $30 as part of his broader research note called Davidson Datamining, which utilizes big data in tracking pricing and gross margins on Apparel Brands to make actionable stock calls. The analyst says the data showcase the company's "green shoots in improving pricing architecture at the Anthropologie division with stronger pricing and lower markdown cadence at the Urban division." The analyst also believes that Urban Outfitters is "still in the early phases of an improving margin profile driven by upside potential" and enjoys a "favorable backdrop of a stronger fashion cycle".

What has Wall Street been buzzing about this week? Here are the top 5 Bu-y calls and the top 5 Sell calls made by Wall Street’s best analysts during the week of April 15-19. Find all top-rated... To see the rest of the story go to thefly.com. See Story Here

Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here

Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here