Argus analyst John Eade lowered his price target on Vodafone to $21, saying the multiple expansion of the stock may be constrained by the rising interest rate environment while its "attractive" 9.5% dividend yield may be at risk if the company's business trends do not improve in the next few quarters. The analyst is keeping his Buy rating on Vodafone shares however given their relative underperformance over the past 3 months. Eade is also positive on the company's overall positive transformation from a "pure-play mobile operator to one offering a broad mix of communications services, including fixed broadband, video content, cloud and website hosting" over the past 5 years.