Jefferies analyst Jonathan Matuszewski says his web analytics, pricing, and survey work prove Wayfair (W) is "uniquely-positioned to succeed in the attractive registry market." A high degree of market share currently resides with "struggling peers" like Bed Bath & Beyond (BBBY) and Macy's (M), presenting Wayfair with an opportunity to acquire engaged couples and their roughly 70M guests annually, Matuszewski tells investors in a research note. He estimates over $200M in 2022 wedding registry sales for Wayfair just from active customers, and over $600M when factoring in new customers and other occasions. The analyst reiterates a Buy rating on the shares with a $192 price target. The online retailer closed Monday down 38c to $145.00.

Bullish option flow detected in Wayfair with 10,218 calls trading, 1.2x expected, and implied vol increasing almost 4 points to 81.40%. May-24 60 puts and Sep-24 60 calls are the most active options, with total volume in those strikes near 3,800 contracts. The Put/Call Ratio is 0.64. Earnings are expected on May 2nd.

TD Cowen raised the firm's price target on Wayfair to $55 from $50 and keeps a Hold rating on the shares. The firm said they expect the company to report revenue and EBITDA slightly below current consensus estimates when it reports earnings.