Argus analyst Chris Graja raised his price target on Williams-Sonoma to $73 and kept his Buy rating, saying he is positive on the company's merchandising as well as its "excellent tools" tools for analyzing e-commerce and developing marketing plans. The analyst contends that Williams-Sonoma offers an "improving supply chain and delivery network" along with the right balance between e-commerce and physical store presence. Graja also believes that the company may be able to negotiate better pricing with its Chinese suppliers and to mitigate any tariff-related pressure with higher prices.