Craig-Hallum analyst Alex Fuhrman reiterated a Buy rating and $120 price target on Weight Watchers. In a research note to investors, the analyst says he believes the upcoming Weight Watchers brand refresh, which is expected to be unveiled before the end of the year and possibly before the early-November Q3 report, could be a major positive catalyst for shares. Fuhrman says Weight Watchers' brick and mortar locations could be rebranded as "WW Studio," which he calls a "significant upgrade" from the current "meetings" offering and sees the likely renaming of the "OnlinePlus" offering and the corporate wellness offering. Additionally, Fuhrman expects that the company's "underutilized" B&M locations may be put to more use, including possibly introducing regular operating hours for some of its higher-traffic locations.