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Fly News Breaks for August 27, 2019
WW
Aug 27, 2019 | 07:16 EDT
Craig-Hallum analyst Alex Fuhrman upgraded WW to Buy and raised his price target to $35 from $25, saying he sees "improving trends" for the company with the positive reception of its Kurbo By WW launch and the upside potential of its new upcoming diet program launch. The analyst notes that after a weak diet season start earlier this year, member response has turned "much more positive", and the Google search count for the brand over the past few weeks suggest that the strong interest has continued. Fuhrman cites the company's "more effective" TV ad campaign in the spring and summer seasons and a "subtle" reintroduction of the Weight Watchers brand name.
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