DA Davidson analyst Linda Bolton Weiser kept her Buy rating and raised her price target on WW to $37 from $32 after the company announced a 9-city stadium tour for Oprah Winfrey as part of its "major marketing initiative". The analyst also notes the timing of the tour taking place in January and February - the two key months of the diet season - estimating that some 180K people could be "directly influenced" by Oprah from the events. While Weiser is uncertain how the company will "wean itself off Oprah", she believes that WW's subscriber growth count will improve in 2020.