Piper Jaffray analyst Peter Keith raised his price target for Wayfair to $87 following a fireside chat with CEO Niraj Shah at his firm's Consumer Conference. Management's "positive tone" around the company's logistics and exclusive brands initiatives indicates that sales growth is leveling out at a 30%-40% growth rate, Keith tells investors in a research note. The analyst believes Wayfair in coming quarters will show "strong top-line growth and improved visibility to long-term profitability." Keith reiterates an Overweight rating on the shares. The online retailer closed yesterday up 1c to $70.56.

Bullish option flow detected in Wayfair with 10,218 calls trading, 1.2x expected, and implied vol increasing almost 4 points to 81.40%. May-24 60 puts and Sep-24 60 calls are the most active options, with total volume in those strikes near 3,800 contracts. The Put/Call Ratio is 0.64. Earnings are expected on May 2nd.

TD Cowen raised the firm's price target on Wayfair to $55 from $50 and keeps a Hold rating on the shares. The firm said they expect the company to report revenue and EBITDA slightly below current consensus estimates when it reports earnings.