MKM Partners analyst Rob Sanderson keeps his Buy rating and $56 price target on Yelp. The analyst notes that the stock price is down 14% since reporting a "strong" Q1, and believes that investors' concern with a shift to non-term contracts as misplaced, calling it a "dinosaur in digital marketing world". He anticipates improving growth dynamics for local advertising leading to a catch-up rally in this stock that has not participated in the recent surge for Internet shares. Sanderson further contends that a rising churn rate is not a concern if user participation is on the rise.

Jefferies raised the firm's price target on Yelp to $43 from $42 and keeps a Hold rating on the shares. In a preview note for the U.S. Internet group, the firm says it will be looking for signs of sustainability in elevated ARPU growth at Yelp, especially as locations/app MAUs remain in decline.