MKM Partners analyst Rob Sanderson kept his Buy rating and $40 price target on Yelp, saying there is potential for the company to "unlock value for shareholders under activist pressure". The analyst notes that he sees several potential pathways to value creation, including "continued capital returns and expense discipline", but believes that the company's strategy shift for Request a Quote "may offer the greatest upside potential." Sanderson warns that Yelp has suffered from spotty execution and meaningfully slowing growth, but notes that its sizeable audience and continued expansion in its value-add platform justifies his positive outlook on the shares.