Catch up on today's top five analyst upgrades with this list compiled by The Fly: 1. Alphabet (GOOG, GOOGL) upgraded to Buy at Stifel on forecast for durable growth with analyst Scott Devitt saying earlier this year he had concerns around topline deceleration, when revenue growth fell below 20% in Q1, but trends subsequently re-accelerated. 2. Facebook (FB) upgraded to Buy from Hold at Stifel with analyst John Egbert saying he is incrementally positive on the company's ability to sustain above-market ad revenue growth and maintain healthy levels of user growth and engagement following Facebook's Q3 earnings report. 3. Nike (NKE) upgraded to Conviction Buy from Neutral at Goldman Sachs with analyst Alexandra Walvis saying Nike is on the cusp of a "sharp acceleration" in earnings growth. 4. Brown & Brown (BRO) upgraded to Equal Weight from Underweight at Morgan Stanley with analyst Michael Phillips saying the benefits of a better property and casualty, or P&C, pricing environment accrue directly to brokers, who collect commission on higher prices but don't pay claims. 5. Yeti (YETI) upgraded to Buy from Neutral at Goldman Sachs with analyst Alexandra Walvis saying she increased her estimates to embed upside from the company's new distribution relationship with Lowe's (LOW). This list is just a portion of The Fly's full analyst coverage. To see The Fly's full Street Research coverage, click here.

Advertising Analysts, along with experts from VaynerMedia, discuss 1Q ad spending trends across key platforms including Search (GOOG), Social (META PINS SNAP RDDT), CTV/Video (ROKU NFIX), Retail Media (AMZN) on an Analyst/Industry conference call to be held on April 17 at 2 pm.

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Catch up on the weekend's top five stories with this list compiled by The Fly: 1. Salesforce (CRM) is in advanced talks to acquire Informatica (INFA) but the price being discussed is below Informatica's closing stock price of $38.48 as a result of the recent jump, Lauren Thomas, Laura Cooper and Dana Cimilluca of Wall Street Journal report, citing people familiar with the matter. 2. Apple (AAPL) denied violating a court order governing its App Store and urged a California federal judge to reject a request by "Fortnite" developer Epic Games to hold it in contempt, Reuters' Mike Scarcella reports. Apple made the arguments in a filing to U.S. District Judge Yvonne Gonzalez Rogers in Oakland, who presided over Epic's lawsuit in 2020 accusing Apple of violating antitrust law with its tight controls over how consumers download apps and pay for transactions within them. The Apple filing criticized what it called an attempt by Epic to make Apple's "tools and technologies available to developers for free." 3. Netflix (NFLX) is the forgotten tech giant - but its upcoming earnings report should help investors remember why they loved the stock in the first place, Paul R. La Monica writes in this week's edition of Barron's. The streaming-media leader was once part of the Nasdaq's FAANG club, an acronym traders used to describe Facebook parent Meta Platforms (META), Amazon.com (AMZN), Apple, Netflix, and Google owner Alphabet (GOOGL). But FAANG has since been replaced by the Magnificent Seven, a group that includes the four largest FAANGs, as well as Microsoft (MSFT), Nvidia (NVDA), and Tesla (TSLA)...and excludes Netflix. But with Netflix set to report its first-quarter earnings on April 18, investors shouldn't sleep on the stock, the author says. 4. A24's "Civil War" won this weekend's box office with a $25.7M debut, making it the biggest opening ever for A24. The dystopian action movie sports a B- CinemaScore, with the audience skewing heavily male - 73%. The debut is also the biggest for an R-rated movie this year. 5. Timken (TKR) saw a positive mention in this week's edition of Barron's.