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Fly News Breaks for January 15, 2019
YETI
Jan 15, 2019 | 06:12 EDT
Piper Jaffray analyst Peter Keith views Yeti's preliminary Q4 results as strong and indicative of potential sales and margin upside the company can drive going forward. Importantly, high margin direct-to-consumer sales drove most of the upside, as Yeti appears to be leveraging its recently launched national advertising, Keith tells investors in a research note after meeting with management. He continues to view the stock's valuation as "very reasonable" given the company's "strong fundamentals." The analyst raised his price target for Yeti to $25 from $24 and reiterates an Overweight rating on the name.
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