Imperial Capital analyst Jeff Kessler raised his price target for Zebra Technologies to $190 saying the company is expanding its total available market. Zebra currently estimates its total addressable market at $9bn, but believes it could potentially reach $24B if it can successfully penetrate new markets and further penetrate markets in which it only has a toehold, Kessler tells investors in a research note. The analyst continues to believe Zebra will successfully become the leading driver in expanding the Automated Identification and Data Capture industry and its growth rate. He keeps an Outperform rating on the shares.