Jefferies analyst Janine Stichter said she finds that many of the larger retro and streetwear brands are seeing search interest track flat to down with weakened social media engagement, which she views as a signal that the the cycle is now past peak, although the category is still broadly healthy. Even with a fairly heavy reliance on Vans, Zumiez (ZUMZ) is sufficiently diverse to weather a deceleration in the retro cycle and data also suggests a major resurgence in skateboards, which is positive for Zumiez, said Stichter, who raised her price target on the stock to $38 from $34 and keeps a Buy rating on the shares. Despite the broader downtrend in the retro brand cycle, he checks also indicate that the Guess (GES) brand is "in the earlier stages of capitalizing on its status as a retro 90s brand," added Stichter.