DA Davidson analyst John Morris kept his Neutral rating and $20 price target on Zumiez after its Q1 earnings beat, saying that while the company's February was slow, performance bounced back in March and April with 110bps expansion in gross margins and better comps. The analyst notes the management's "strong execution", driving the quarter's "full price sell-through and heightened transaction volume." Morris adds however that he prefers to remain on the sidelines on Zumiez shares until he has better visibility on its efforts to reduce tariff exposure and improve its apparel category performance.