Ralph Lauren names Jonathan Bottomley as Chief Marketing Officer
Ralph Lauren Corporation announced two senior executive appointments, further solidifying its leadership team in support of its Way Forward Plan. Jonathan Bottomley was named Chief Marketing Officer, a newly created role for the company. He will be responsible for evolving Ralph Lauren's brand voice, leading the global marketing team and building cut-through marketing strategies across the company's brands. Tom Mendenhall has been named Brand President, Men's Polo, Purple Label and Double RL. In this newly created role, all men's brand functions will report into Tom, including design and merchandising, and he will be charged with maximizing brand strength to improve sales growth. Jonathan joins Ralph Lauren most recently from Vice Media, where he served as Chief Strategy Officer of Virtue, a Vice Media Company. Tom joins Ralph Lauren from Tom Ford International, where he served as Chief Operating Officer for more than a decade. This note corrects a prior version to correct Bottomley's title at his most recent employer.